As the race for the White House draws to a close, the campaign of Democratic candidate Joe Biden is turning to paid advertisements for added assurance in a tight election.
The Biden camp is reportedly looking at purchasing additional TV, radio, and online advertisement slots in key battleground states in an effort to reach undecided voters and sway the results. This move comes amid increasing concerns about polling accuracy, which have have caused some to add a qualifications to survey results.
The Biden team reportedly wants to supplement the campaign’s outreach efforts with paid advertising, especially with some polls showing a narrowing margin between Pro 15. This may be extending beyond just TV ads, with online campaigns being used as well.
However, this is not a decision that can be made quickly and the Biden team is still determining the details and cost of the ad buy. While some networks are willing to offer discounts for political candidates, other realize the importance of the race and are reluctant to lower their rates.
The Biden campaign is known for their aggressive spending, with $132 million spent in the first three weeks of October alone. This is expected to increase in the final weeks before the election, and the additional ad purchases could provide an extra boost to Biden’s numbers.
With the election just around the corner, every effort counts and the Biden team is betting on paid advertising to help them reach their goal. Whether or not this will be enough to help overcome polling concerns remains to be seen.