In recent weeks, President Joe Biden has adopted an unconventional approach to winning public approval by taking his message directly to the people. As well as reducing press interviews, Biden has actively courted influencers to spread his message, a strategy that is proving a great success.
The former Vice President’s strategy is twofold. He is aiming to reach out to the people through the use of social media influencers, giving the American public direct access and creating a more genuine connection with them. By accommodating virtual appearances, Biden can engage with people in an informal manner which is incredibly important in building trust and support for his policies.
His second aim is to limit lengthy interviews with the press during which reporters can pick apart his words. While the press has an essential role in American democracy, Biden has chosen to minimize the risk of in-depth adversarial crossfire. With less access, journalists can’t ask difficult questions and Biden is in control of how much information he divulges.
The approach Biden has taken is proving to be hugely successful, with a recent survey revealing that 63% of Americans approve of the job Biden is doing. It’s clear that by limiting press access and courting influencers to spread his message, Biden has done an excellent job in connecting with people and gaining their trust.
Biden’s unique strategy further emphasizes his commitment to connecting with the public. His approach is proving that reaching people through the use of influencers can work, and has given a new lease of life to political campaigns. With a platform of trust and integrity firmly established, Biden is set to continue with his successful strategies for the next four years.