Car companies routinely use stunt driving in commercials to draw attention and increase excitement, but recent reports suggest there may be consequences to this form of advertising.
The rise in car crash fatalities over the past few years has made this issue particularly pressing. According to statistics from the National Safety Council (NSC), 2017 was the deadliest year for car crashes since 2007, and the number of fatalities rose again in 2018.
This increase in deaths has sparked a debate about the potential risks associated with stunt driving in commercials. Although stunts are performed by experienced drivers in controlled environments, critics argue that this type of advertising is overly aggressive and may encourage risky behaviors among young drivers.
In response, some companies are beginning to rethink their approach to stunt driving in commercials. Ford, for example, recently announced that it would be reducing the use of stunt driving in its ads and placing greater emphasis on safety-focused messaging.
This trend could soon spread to other companies, as some argue that it is time for corporations to take responsibility for their role in the rise of car crash deaths.
The potential risks associated with stunt driving should not be taken lightly. As such, it is important for car companies to consider the implications of their advertising and reassess the role of stunt driving in their commercials. It is clear that the rise in car crash deaths has caused companies to think about their approach to this type of advertising, and that it may be time for a change.