Univision, the Spanish-language broadcasting giant, has been forced to rethink its approach to covering news related to President Donald Trump. The network has gone from presenting a pro-Latinx perspective to a more neutral take.
Univision has been broadcasting news in Spanish since 1986, and for years its reporters wielded a decidedly pro-Latinx lens. The network’s coverage of Trump has followed a similar trajectory, with the majority of its news coverage focusing on his policies that have hurt Latinx communities.
However, the network has seen a substantial shift in its coverage in the wake of the 2020 presidential election. Univision has adopted a more balanced and fact-based approach, reporting on both the positive and negative impacts of Trump’s policies. This has allowed the network to reach a broader audience, including Spanish-speaking viewers who may not have initially agreed with Univision’s coverage.
In recent months, Univision has grossed more viewers than ever before. This new approach is credited with much of Univision’s success in the last year, as the network has seemed to take advantage of the changing views of its target demographic in regards to the Trump Administration.
This shift in strategy has also meant that Univision has had to be more careful about how it presents itself to the public. The network is now making an effort to avoid taking sides or expressing its own opinions, while still providing informative content to viewers. It has also made sure to remain unbiased even when covering controversial topics, and has tried to provide balanced coverage of both sides of the issues presented.
Univision’s new strategy is a testament to the changing politics in the Latinx community, and has allowed it to remain both relevant and factual throughout a tumultuous political cycle. The network has shown that it is willing to be flexible and adapt to the changing needs of its viewers, while simultaneously remaining true to its mission of providing the highest quality Spanish-language news coverage.