THE Tourism Promotions Board (TPB) said a travel fair which it organized in Cebu generated actual and potential sales of over P110 million.
The three-day 11th Regional Travel Fair at the SM Seaside City in Cebu featured 70 exhibitors. The TPB did not give a breakdown of sales actually booked as against sales under negotiation.
TPB Chief Operating Officer Maria Margarita M. Nograles said in a statement on Monday that the results of the fair “signal a bright future for the tourism industry in the post-pandemic era.”
The TPB said its upcoming fair in Ilocos set for October could result in an even stronger performance.
“We desire and aim to play a major role in shaping the future of tourism by creating a one-stop shop venue for industry collaboration and partnerships,” Tourism Undersecretary Shahlimar Hofer Tamano said. — Revin Mikhael D. Ochave